Moving in Slow Motion

Impatience is one of the most underrated strengths in business.

When you’re impatient, you move fast. You execute before your competitors. You refuse to wait around while others hesitate. That’s why some of the most successful entrepreneurs are impatient—they don’t waste time thinking about making moves, they make moves.

But here’s where it all goes wrong: if you’re impatient AND lazy, you become a serial quitter.

You start projects but don’t finish them.

You test marketing strategies but never optimize them.

You launch ideas but abandon them the second they don’t bring instant results.

If you want to win in business, impatience needs to be paired with discipline and execution. Let’s break down why impatience works, why laziness ruins everything, and how to move fast without becoming a chronic quitter.

Why Impatience Helps You Win in Business

Impatience gets a bad reputation because people associate it with frustration and recklessness. But in business, impatience has a real advantage:

✅ You take action faster than others who overthink.

✅ You test ideas quickly, which means you get results (or learn) faster.

✅ You stay ahead of trends because you’re not waiting for “the right time.”

Think about it: every major innovation, viral trend, and disruptive business was built by someone too impatient to wait around.

Amazon didn’t sit around waiting for bookstores to catch up.

Elon Musk didn’t wait for traditional automakers to embrace electric vehicles.

TikTok didn’t wait for other platforms to evolve—they made short-form video explode first.

Impatience = Speed. Speed = Market Domination.

But speed alone isn’t enough if you don’t stay in the race long enough to win.

Why Laziness Mixed With Impatience = Guaranteed Failure

Impatience without effort doesn’t lead to success—it leads to giving up too soon.

🚨 You try ads for one week, don’t see results, and quit instead of optimizing.

🚨 You start a new business but abandon it when it doesn’t make six figures in 30 days.

🚨 You post on social media for a month, don’t go viral, and assume “this doesn’t work.”

This is the serial quitter’s mindset—always chasing the next thing, never seeing anything through. And it’s why so many business owners stay stuck at the same level.

If you’re impatient but also lazy, you’re just running in circles.

The fix? Stay impatient, but be disciplined.

How to Stay Impatient but Disciplined

1. Set Speed Goals—But Also Endurance Goals

Move fast, but commit to sticking with a strategy long enough to see results.

🚀 Example: Instead of saying, “I’ll test Meta ads for a week,” say, “I’ll run and optimize my ads for 90 days before making a final judgment.”

2. Build a “Test & Improve” Mentality

The biggest trap impatient people fall into? Expecting instant wins. Real success comes from testing, learning, and improving.

🚀 Example: If your content isn’t getting engagement, don’t stop posting—analyze what’s working, tweak your approach, and keep going.

3. Stick to the 80/20 Rule

Focus 80% of your energy on what’s already working instead of constantly chasing new shiny ideas.

🚀 Example: If referrals are bringing in leads, double down on them instead of dropping everything to try something brand new.

Final Thoughts: Are You Moving Fast or Quitting Fast?

Impatience can be a business superpower—but only if it’s paired with action, discipline, and long-term commitment.

If you’re constantly starting and quitting, you don’t have a strategy problem—you have an execution problem.

So ask yourself:

👉 Are you moving fast in business? Or just quitting fast?