A flash sale for new customers, promoted on Meta. The goal was to get people in for a consultation, where the owner could close the sale and offer upgrades.
People responded far more to an online consultation than to a visit. Asking for a trip to the studio as the first step was costing customers.
We rebuilt the client journey around online consults first. Online consultations produced 2x more conversions than in-person ones.
$500 a month for three months brought in 20 new clients, with packages ranging from $800 to $1,000 in services.
$1,500 ÷ 20 = $75 in ads per new client