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Darien, IL · 20.2 miles from our office

20 new clients from$500 a month.

Endo-Cryo Sculpting in Darien ran a flash sale for new customers. The original plan was to get people through the door for an in-person consult. The data pointed somewhere else, so we followed it.

Chicago northwest suburbsMap of the Chicago northwest suburbs, highlighting Darien and the Precision Digital Marketing office in Schaumburg, ILLAKE MICHIGANI-90I-290I-355I-294I-88Hoffman EstatesPalatineStreamwoodElginItascaDes PlainesBartlettBarringtonWheatonCarol StreamNapervilleCHICAGORolling MeadowsElk Grove VillageOak BrookPDM OFFICE · SCHAUMBURGDARIEN, ILENDO-CRYO SCULPTINGN10 MILES
The work in Darien

Endo-Cryo Sculpting.

Endo-Cryo SculptingDarien, IL
3 monthsMeta AdsFlash saleOnline consults
The offer

A flash sale for new customers, promoted on Meta. The goal was to get people in for a consultation, where the owner could close the sale and offer upgrades.

What we found

People responded far more to an online consultation than to a visit. Asking for a trip to the studio as the first step was costing customers.

The change

We rebuilt the client journey around online consults first. Online consultations produced 2x more conversions than in-person ones.

The result

$500 a month for three months brought in 20 new clients, with packages ranging from $800 to $1,000 in services.

Conversions by first stepReal result
In-person1x
Online consult2x
0New clients
$1,500Total ad spend, 3 months
$800-1KPer client package
$16-20KIn services sold
20 clients × $800 to $1,000 = $16,000 to $20,000
$1,500 ÷ 20 = $75 in ads per new client

Results are specific to this client, offer, and market, and are not a guarantee of future performance.

What it means for you

Let the data pick
the first step.

The plan was walk-ins, because that's where the owner closes best. The numbers showed new customers wanted a lower-pressure first step, and an online consult gave them one.

The offer and the ad budget stayed the same. Changing the first step in the client journey is what doubled the conversions.

  • Med spas and body sculpting studios selling packages
  • Clinics and wellness practices that start with a consultation
  • High-ticket local services where trust comes before the sale
Your business, Darien

Want a result
like this?

Tell me about your business on a free strategy call. If I can't see a clear path to a result like this one, I'll say so.

(630) 246-1901Aamir@precisiondigitalm.com80 S Lincoln Meadows Dr, Schaumburg