The club's personal training program was steady at about $12K to $13K in recurring monthly revenue. They wanted a six-week challenge to push it higher.
Meta campaigns feeding an automated smart booking agent that put every interested lead on the schedule for a club visit. Members paid for the challenge in three installments.
Per verified walk-in. A simple geo check confirmed each lead arrived at the club, so form fills that never showed up cost the club nothing. Closing stayed with the fitness manager.
Recurring training revenue reached $34K during the 1.5 months the campaign ran. More than 12% of challenge clients then signed 12 to 18 month programs worth $3,500 to $4,500 each.