Most snow removal waits for the phone to ring. Barret4Seasons offered a premium monthly membership: members get a spot on his "route," and he arrives during or shortly after a snowfall to clear their driveway. No calls and no follow-ups.
Members pay every month, whether it snows or not. That's the premium for never having to think about it, and it gave the business predictable winter income.
A one-month winter Meta Ads campaign aimed at nearby homeowners, with an advanced follow-up system that closed the leads it brought in.
12 subscribers at $70 a month, from $275 in total ad spend. Every member paid back their share of the ad cost in their first month.
$275 ÷ 12 = about $23 in ads per subscriber